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Mobile App · UX Research · Product Design

Redesigning how people engage with news after reading, surfacing reflection, conversation, and meaning through a feature called Circles.

Role UX Designer
Timeline 8 Weeks
Tools Figma · Miro
Platform iOS Mobile
Newsby, two phones showing the home feed and article view, with the tagline: News shaped by people you trust
Unmet needs, what happens after reading the article
Research confirmed this behavior
What research revealed

Design principles behind Newsby

1. Context over reach

News is shared with intention, not for visibility.

What matters is who a story is for, not how far it travels.

2. Thought before reaction

The interface creates space to pause and reflect before responding.

No likes. No counters. No performance pressure.

3. Social, but personal

Discussion happens in small, trusted groups shaped by real relationships.

Meaning comes from shared context, not public opinion.

4. Stay close to the source

Notes and discussion live alongside the article itself.

Nothing is separated from what sparked the thought.

Introducing Circles
Circles grow with the story, ongoing spaces where stories return and meaning builds over time
Circles in action, article view and saved-by-circles sheet side by side
The solution

Try it

The interactive
prototype

Explore the key flows:

  1. Tap any article to open and read it, scroll down to see the comments
  2. In the article, use the toolbar to Save, Highlight, or Add Note
  3. Tap Circles in the bottom nav to explore group discussions
  4. Tap Profile in the bottom nav to explore the profile section
Newsby, completes the news loop
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